300+ Shopify Launches

Shopify ships. A lot. I led content strategy and creative execution across 300+ product launches, keeping one brand voice intact alongside 30+ product marketing leads. Two launches stand out. Horizon, in the Summer '25 Edition: Shopify's first new theme foundation in ages, with ten themes built on it. Then Shopify brought me back for the Winter '26 RenAIssance Edition, the launch that put AI at the center of the entire platform. When a company bets its biggest release on AI, every word has to earn it.