The film
Final App Design
For nearly two decades, Airbnb was where you booked a home. Now it's where you book the whole trip. I was brought in to align a team of 10 cross-functional writers through the expansion of Airbnb beyond Homes into Experiences and Services. When business lines multiply that fast, the story can't fragment. We built the content strategy, frameworks, and AI-assisted workflows that kept it one Airbnb.